Privacy Policy
Last updated: March 2026
This Privacy Policy describes how Trades Business Software ("we", "us", or "our"), operated by Colin Durnez (Belgium), collects and uses information when you visit tradesbusinesssoftware.com (the "Site").
1. Information We Collect
Analytics Data
We use Google Analytics 4 to understand how visitors interact with the Site. Google Analytics collects data such as pages visited, time on site, browser type, approximate geographic location (country/region level), and referring website. This data is aggregated and anonymised — we cannot identify individual visitors from it.
Google Analytics may set cookies on your device. For details on how Google processes this data, see Google's Privacy Policy. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Affiliate Tracking
Some links on this Site are affiliate links tracked through PartnerStack. When you click an affiliate link, PartnerStack may set a cookie to attribute any resulting purchase to this Site. We do not receive personally identifiable information from PartnerStack — only aggregated commission data. For details, see PartnerStack's Privacy Policy.
Contact Form & Email
If you contact us via email or a contact form, we collect the information you provide (name, email address, message content) for the purpose of responding to your enquiry. We do not add you to any marketing list without your explicit consent.
2. How We Use Your Information
- To analyse site traffic and improve content (Google Analytics)
- To track affiliate referrals (PartnerStack)
- To respond to enquiries submitted via email or contact form
We do not sell personal data. We do not use your data for automated decision-making or profiling that produces legal effects.
3. Cookies
The Site uses cookies for analytics (Google Analytics) and affiliate tracking (PartnerStack). These are third-party cookies set by those services — we do not set first-party tracking cookies ourselves.
You can control cookies via your browser settings or using a browser extension such as uBlock Origin or Privacy Badger.
4. Hosting & Infrastructure
This Site is hosted on Hostinger. Hostinger may collect standard server logs (IP address, request timestamp, user agent) as part of normal web hosting operations. For details, see Hostinger's Privacy Policy.
5. Data Retention
Contact enquiry data is retained for as long as necessary to resolve the enquiry and no longer than 24 months. Analytics data is retained according to the default retention settings of Google Analytics 4 (14 months by default).
6. Your Rights (EEA Residents)
If you are located in the European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of access: Request a copy of personal data we hold about you
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your personal data
- Right to restrict processing: Ask us to limit how we use your data
- Right to data portability: Receive your data in a structured format
- Right to object: Object to processing based on legitimate interests
To exercise any of these rights, contact us at hello@tradesbusinesssoftware.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Belgian Data Protection Authority (dataprotectionauthority.be) if you believe your data has been processed unlawfully.
7. Third-Party Links
This Site links to third-party websites, including vendor websites and affiliate destinations. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be noted with an updated "Last updated" date at the top of this page.
9. Contact
Questions about this Privacy Policy or data handling:
Colin Durnez
Belgium
hello@tradesbusinesssoftware.com